Setting Technology Goals For 2021
Setting technology goals or indeed any business goals for 2021 will be harder than most years for obvious reasons. It’s hard to hit a moving target! 2020 was a year I am sure we would all like to forget and put behind us. Yet, every cloud has a silver lining and there will be some positives to take from last year but it may be too early to tell. The key to setting goals for 2021 will be to set small or micro-goals due to the constant and frightening pace of change, e.g Covid restrictions on consumer behaviours accelerating a shift to online services or goods being delayed due to Brexit. Smaller goals will help you become more agile and you will be able to meet each goal quicker and move on to the next. Goals should not be static either. If things change and it’s out of your control, then you will need to be able to adapt quickly and pivot to another solution. Perhaps take a look at lessons learned during the lockdowns of 2020 and see where you would like to improve to lessen the impact of further disruption.
Why should we set goals in the first place?
A Harvard Business study found that there is a direct correlation between personal goal setting and success. It said that 14% of the people who have goals are 10 times more successful than those who do not have goals. By setting goals you’ll have a path to follow to reach something worthwhile. Without goals, you may struggle to find your way. The most common business goal is growth. While most people aim for 5% to 10% growth, high achievers aim for 20% and above. Just don’t settle for maintaining the status quo. Do something remarkable and reach for the stars! The higher target will force you to ask yourself the question; how do we achieve this higher amount? What can we do differently? What tools are required to do achieve it?
Setting goals for your Technology
Setting goals for your technology may be a new thing to most but due to the rapid developments in technology and business should be an important consideration when setting goals for yours. Perhaps you want to complete that CRM integration with your accounts package, sort out that automatic backup of your system to ensure business continuity or take the first step to move to the cloud. Technology goals should really be aligned to your overall strategy and complement other strategic (long term) initiatives you are working on within your organisation. Now (January 2021), maybe an opportune time to do implement some technology initiatives that you have been putting off due to being too busy or them being at a lower priority.
SMART Goal Setting Framework
When reading about goal setting, you always see the SMART framework. That’s because it works. SMART is a rigid framework that forces your goals to meet five criteria when selecting goals:
- Specific: You have clearly defined what you want to accomplish.
- Measurable: You have identified targets and milestones to track your progress.
- Attainable: Your goal is realistic and manageable.
- Relevant: You have identified a goal that fits with your business model.
- Time-Based: You have identified a specific period of time for the goal.
Aligning Business and Technology Goals
As Radius is in the technology business, we recommend that you set goals for your technology portfolio as well. The shining light of 2020 was people’s ability to use technology to overcome new problems. For example, using Teams and Skype when physical visiting wasn’t allowed. With the majority of businesses not yet begun a digital transformation, i.e. a modernisation of technology with the business and moving to the cloud, the deployment of remote workers was quick and functional. These speedy and simple measures may have exposed your network open to threats such as a cyberattack or loss of data on worker’s home PCs. For 2021, we have the opportunity to achieve a professional agile working / remote working workspace.
Out with the old
Sub-par PCs or older phone systems can hinder your employees’ ability to perform their jobs at the levels you need. You may want to consider investing in a Cloud server or a Cloud-based VoIP phone system to enable them to work from home. Depending on the type of business you have, you may also want to consider investing in artificial intelligence or a new CRM system with integrations to other key business apps. Another example could be the tightening of security measures and by making sure all PCs are operating on Windows 10 operating system (windows 7 is obsolete and Windows 8 will be obsolete in 2023). Even if you have just one old pc operational, you could be putting your entire network at risk.
5 Technology Goals for 2021
- Start a digital transformation – modernisation of your technology portfolio
- Implement Cloud technologies to improve the remote working experience for your people
- Ensure business continuity – protect against cyber attacks and data loss
- Roll out apps that promote group-working and collaboration e.g. Microsoft Teams and Trello
- Take advantage of a Cloud-hosted Phone System and make/take calls from anywhere
Get in touch
Start with what you want to achieve as a business and then figure out technology goals can be used to support your business in 2021. If you can’t decide on what technology to use why not speak to our team. Our experienced Sales Managers have the experience to complete a technology roadmap for your business, identify new technologies and advise you on what will give the best return on investment.
Call Sales at 0818 592 500.